Donuts have relaunched the .travel TLD with a simplification of the registration process making it much easier for registrars to offer the domain for sale, and easier for individuals and businesses to acquire a .travel domain name.
Donuts announced it was taking over the .travel generic top level domain on Valentineâs Day, 14 February, and is expecting big things from the relaunch as global digital travel sales are expected to grow strongly, to surpassing $200 billion by 2019, according to eMarketer. With this strong growth, the exceptionally high quality of registrants in .travel and the strength and complementarity of the Donutsâ existing travel-related TLD portfolio, Donuts has big plans.
Since the acquisition, Donuts has simplified the registration process, enabling registrants to stay on the registrarâs website for the entirety of the registration/checkout process. Donuts believes that this streamlined registration process will increase registrations, as compared to the previous process, which was disjointed and complex for registrants.
âTravel is a thriving category and the .travel TLD is the centerpiece of a high-quality portfolio that includes .cruises, .flights, .rentals, .holiday, .reise, .reisen, .tours, .vacations, .viajes, .voyage and more,â said John Pollard, executive vice president and general manager of Donutsâ registry. âBy simplifying the registration process, weâve expanded the availability and accessibility of .travel.â
The Donuts travel TLD portfolio is ideal for travel agencies and adventure companies, hotels, hostels, bed & breakfast hosts, local resource sites and tourist attractions, travel writers and bloggers, and luggage and other travel-related retailers. TLDs such as .properties and .rentals are resonating with those looking to maximize their offers across multiple vacation rental sites. In fact, earlier in 2018, the domain name www.vacation.rentals was purchased for over $500,000, by an entrepreneur that has launched a competitor site to VRBO and HomeAway.
In their relaunch announcement, Donuts referred to recent research that affirms the growing importance of web links that use real words. In a survey conducted by Sapio Research and commissioned by Donuts, respondents overwhelmingly opted for branded short links using real words, over links containing long strings of characters and / or legacy short links. Reasons for preferring branded short links using real words included: more meaningful information, clarity of content, identification with the brand, trust and greater simplicity. To learn more about this survey, click here.