Largest operator of new domain extensions invests in maker of first end-to-end platform forÂ registration, management and delivery of geofences, a permission-based system forÂ management of drones, Internet of things, driverless cars and other innovations
[news release] Donuts Inc., the worldâs largest operator of new domain nameÂ extensions, said today the company has closed an investment in GeoFrenzy, Inc., a Tiburon,Â Calif.-based company that has developed a complete infrastructure for defining and managingÂ smart geofences.
The first of several anticipated investments of this kind, Donuts is leveraging its capital andÂ registry expertise to identify and invest in emerging technologies that promote new uses forÂ domain names, leverage the domain name system (DNS), or otherwise are complementary toÂ Donutsâ interests.
Further terms of the deal have not been disclosed.
Geofences and the DNS
A geofence is defined as âa virtual perimeter around a real-world geographic areaâ and is usedÂ by apps or connected devices to delineate borders of property, ensure privacy or security andÂ to establish rules of use. Location-aware technologies, including drones, smart homeÂ appliances, driverless cars, âInternet of thingsâ applications and other connected devices haveÂ more sophisticated needs for location context that help them make autonomous decisions.
In response to a developing marketplace need, GeoFrenzy developed the GeoNetTM, aÂ patented technology that grids the entire Earth to a resolution of a square centimeter, mapsÂ longitude and latitude to a proprietary coordinate system and enables the creation andÂ deployment of smart geofences. These smart fences contain metadata defining rules,Â permissions and device capabilities, allowing fence owners to control applications and/orÂ devices operating in their geo space. The GeoNet is comprised of a geofence registry and aÂ fence delivery network that operates over standard DNS, allowing fences to be cached locallyÂ for real-time and offline access, and the fencing agent, which is integrated into apps andÂ devices.
âGeoFrenzy is the first investment to emerge from our Donuts Labs project, which was set upÂ to foster innovation in and around our space,â said Donuts co-founder and CEO Paul Stahura.Â âGeoFrenzy is a registry business that addresses a critical infrastructure gap in the rapidlyÂ evolving drone and Internet of things spaces. We look forward to leveraging our experienceÂ and core competencies in registry operations, DNS and policy compliance to help the companyÂ as it deploys its innovative platform in these interesting new areas.âÂ âItâs particularly exciting to have an investment from Donuts in this round of funding,â saidÂ GeoFrenzy co-founder and CEO Sean Eilers. âTheir expertise in managing a highly scalableÂ registry and their experience with innovative DNS technologies makes Donuts an ideal fit asÂ an investor and strategic partner.â
The step forward was underlined by Patrik FÃ¤ltstrÃ¶m, a DNS expert and member of theÂ GeoFrenzy advisory board. âA geofence registry will be important as emerging technologiesÂ like drones and Internet of things devices will require location context to make autonomousÂ decisions. The DNS is a very useful and scalable infrastructure for such a registry, and thisÂ investment from Donuts will help further this innovative technology.â
Additional investments expected
Stahura hinted at additional corporate development activity on the horizon for Donuts:Â âAs the new Internet namespace evolves and matures, we see a unique opportunity to growÂ both organically and through acquisition. Strategic investments are another important part ofÂ our overall strategy.â
âThere are outstanding opportunities available to put Donutsâ abilities to work in companiesÂ that are similar to ours, use DNS technology, or simply are adjacent to our industry,â StahuraÂ said. âThe Donuts team intends to be active in these developing areas.â
Donuts securely operates the largest number of the Internetâs top-level domain names andÂ provides varied and relevant online identities, in multiple languages and character sets, toÂ businesses, individuals, and organizations worldwide. Donuts is headquartered in Bellevue,Â Washington, with offices in Los Angeles, Chicago, Washington, D.C. and London. For moreÂ information, please visit www.donuts.domains.
GeoFrenzy enables applications and devices with geospatial context in order to makeÂ autonomous decisions. The company created the first end-to-end platform for theÂ registration, management and delivery of âsmartâ geofences, and empowers virtual propertyÂ administrators to establish entitlements for use of space. GeoFrenzy is headquartered inÂ Tiburon, Calif. For more information, visit www.geofrenzy.com.
This Donuts news release was sourced from: