The practices of domaining and subdomaining have steadily grown into increasingly hot topics in the local search marketing space for the past few years. “Domaining” is the practice of buying domains mainly for their potential keyword value. Speculators purchase keyword domains with a view towards selling those properties at considerable markup, and/or using those domains to host relevant affiliate content links and/or contextual ads to derive profit from the traffic, clicks, and purchases resulting from the users who arrive at the sites by typing their URLs directly into browser address fields. Subdomaining is the practice of delivering sections of content on sites under third-level domain names.