Domain name market research shows majority of Europeans know and trust .EU

Eurid logo[news release] 81% of Europeans know what a domain name is and more than half have heard of .eu, according to the results of new market research. In addition, .eu is perceived as being innovative and trustworthy when compared to other top-level domains (TLDs). These findings were published today as part of a brand and adoption study commissioned by EURid, the registry of the .eu top-level domain.

Further findings show that:

  • 17% of Europeans have a domain name, while 15% plan to register a domain name within the next year.
  • Of that 15%, a quarter would prefer to register a .eu domain name.

The study, conducted by independent research agency Insites Consulting, ran between December 2009 and January 2010. It aimed to explore the characteristics of .eu as a brand, determine the degree to which the European Internet population is aware of domain names in general, and .eu in particular, and gain insight into the European domain name and Internet markets.

Data was gathered via an email survey across all 27 EU Member States and online discussion groups in Italy, the Netherlands and the United Kingdom.

For more findings, you can read summaries of the branding and adoption study.

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