Domain Name Keywords Do Not Increase Search Ranking: John Mueller

Do you need to include keywords in your domain name? The answer is no. That’s according to Google’s Webmaster Trends Analyst John Mueller who addressed the issue in a recent Google Webmasters where Mueller was specifically asked “Does a .jobs domain help rank for ‘jobs’?” Mueller says it’s more important to build up a website with quality content than focus on a domain name with a keyword.

In the video posted on the Google Webmasters YouTube channel, Mueller says “You don’t get a special bonus from having a keyword like that in your top-level domain. Anecdotally you can see that by searching naturally for anything that interests you. I’d venture a guess that the top results don’t have those keywords as a domain ending. Often it’s not even in the URL at all.”

“That’s by design. Just because a website has a keyword in its domain name doesn’t mean that it’s more relevant than others for that keyword. In short, you don’t need to put keywords in the domain name. From a practical point of view, it’s worth also keeping in mind that businesses evolve over time and moving domains is hard.

“So it often makes sense to pick a domain name that you can use for the long run and not necessarily one that just matches what you’re offering today. For example, if you focus on making awesome blue widgets and build your website on best blue, what do you do when you start offering red widgets?

“So instead of spending too much time on the domain name, or top-level domain, focus instead on building up a site that you can continue to use for the long run.

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