Do people care how environmentally friendly their PC is?

Not judging by the reaction to the latest ruminations from Steve Jobs, Apple’s chief executive, whose latest bit of blogging, entitled “A Greener Apple” has drawn noticeably less interest than his previous one. Compare the number of links to the latter with those to the former and it’s clear that at least in the blogosphere – which for these purposes is probably a sufficiently good proxy for the wider computer-buying public – people get a lot more het up about whether they can play music bought online on their iPod than on what environmental impact that same iPod might have when it’s ditched for something newer.