DLD 2013: Google’s dominance will loosen, says expert

What of the future of search? Albert Wenger of Union Square Ventures went out on a limb at the DLD13 conference on Tuesday to predict that Google will not be able to retain such a dominant market share, and pointed out that Microsoft already has a 15% share of the US search market with Bing.Being default search provider on many Windows 8 machines is a factor in that: “Google is losing the OEM [companies who buy in components from others] search deal,” he said. “Search is so big that Google cannot retain that market share. It makes sense for Microsoft to retain its share, even if it is slow growing. It’s a sensible place they have to go.”

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