Default browser ‘do not track’ setting will result in less online content, say advertisers

Internet users will have access to less content on the internet if Microsoft follows through with its policy of automatically preventing advertisers from tracking the online activity of users of its web browser, a US advertising industry body has said.Earlier this year Microsoft announced that it would automatically impose ‘do not track’ privacy settings in its soon-to-be-launched Internet Explorer 10 (IE10) browser, effectively meaning that users of the forthcoming new browser would have to change their browser settings in order to enable advertisers to track their behaviour online and serve them with targeted ads.

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