Recent research suggested that organizations around the world are struggling to keep up with their sales goals due to data privacy concerns.
According to Cisco’s “2018 Privacy Maturity Benchmark Study,” which analyzed the importance of privacy processes in the wake of forthcoming legislation, almost two-thirds of companies experienced substantial delays in their sales cycles due to challenges related to data privacy.
Delays to the sales cycle can have damaging results for businesses. Security professionals should assess data concerns in their own organizations and detail the potential benefits of tighter privacy processes.
Privacy Maturity Benchmark Study: Good privacy is good for business
The GDPR will become fully enforceable on May 25, 2018. Many organizations are rightly investing in resources and processes to meet the GDPR standards and avoid significant fines and other penalties. In addition, the many data breaches that exposed the personal information of millions of customers have made organizations increasingly concerned about the products they buy and with whom they partner. Customers are asking more questions during the buying cycle about how data is captured, transferred, stored, and deleted. In this study, Cisco shares insights on how data privacy concerns are impacting the buying cycle.