Cost-conscious consumers transform European mobile phone market

… Across Europe, experts say, growing ranks of cost-conscious consumers like Knight are transforming the Continent’s mobile phone market by bypassing established networks and forcing big operators to reinvent themselves to stay competitive.The pressure to “go low” is now so great that T-Mobile, the wireless unit of Deutsche Telekom, last month created its own discount brand, Congstar. Unlike T-Mobile, Congstar lets consumers create their own monthly flat-rate packages by selecting the individual wireless networks they call most.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.