“How are we going to finance culture in the 21st century and in the digital environment?” World Intellectual Property Organisation director-general Francis GurryPeople around the world want to connect and interact with content online. We expect to be able to sit at our computer, or walk along with our mobile phone, and have content at our fingertips. The internet enables just that, and in doing so has shifted community expectations about access to content.It is challenging for traditional copyright laws to adapt to the online environment, as was noted by WIPO director-general Francis Gurry in his address to the National Press Club in August.
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