Intellectual property like name brands and company logos can be ripped off with just a few clicks of a mouse. When IP pirates then attempt to profit through channels like counterfeit goods and phishing, corporations lay the hammer down — if they manage to find out about it. Often, the IP owner itself is the one on patrol.Part 1 of this two-part feature discusses the oftentimes confusing legal landscape of the Web’s intersection with copyright laws. Part 2 looks at who polices the Web to spot and stop incidents of intellectual property abuse.The Internet has made it much simpler for companies to reach potential customers. However, this wide open channel has come at a cost. Companies now expose more of their assets to outsiders who can misuse them. While the law helps — at least to a degree — companies increasingly find they need to take steps to monitor and protect their digital assets.Daily, corporations put time, money, and effort into differentiating themselves from competitors. Once that work is done, they want to make sure that knock-off businesses do not arise and render all of their hard work meaningless by ripping off designs, logos and trademarks.
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http://ecommercetimes.com/story/64298.html
Copyright Law and the Web, Part 2: Who Are the IP Police?
Intellectual property like name brands and company logos can be ripped off with just a few clicks of a mouse. When IP pirates then attempt to profit through channels like counterfeit goods and phishing, corporations lay the hammer down — if they manage to find out about it. Often, the IP owner itself is the one on patrol.