Global Entrepreneurship Week (GEW), the world’s largest celebration of entrepreneurship, is currently underway and .CO has launched an annual worldwide campaign to support GEW and the creators, innovators and entrepreneurs who hustle hard every day to bring their big ideas and dreams to life.
From 18 to 24 November, GEW will touch the lives of more than 10 million people through 35,000 unique events, activities and competitions taking place in over 170 countries. In support of GEW, Neustar is launching a new worldwide campaign called “We Run on .CO,” which shares the stories of some of the innovative, exciting start-ups, creatives and entrepreneurs who are building the future on .CO.
To showcase the incredible impact that the .CO top level domain has had on the global start-up community, Neustar commissioned a film crew to crisscross the world filming short micro-documentary interviews with .CO community members in some of the cities with the most thriving entrepreneurial ecosystems, including: San Francisco, London, Medellin, New Delhi, Melbourne and New York City. The interviews feature the stories of the founders behind some of the most interesting new start-ups, early stage ventures, and emerging powerhouse brands.
In all, the digital campaign will feature seven micro-documentaries, showcasing these high-impact entrepreneurs:
- Oropendola.co, Medellin, Colombia
- TheHustle.co, San Francisco, California
- CGVentures.co, London, United Kingdom
- Naina.co, New Delhi, India
- CreativeCubes.co, Melbourne, Australia
- And.co, New York, New York
- Adaslist.co, London, United Kingdom
“We are so excited to launch the We Run on .CO campaign, highlighting the inspiring community of creators, businesses and brands who are building their ideas on the .CO global platform,” said Lori Anne Wardi, VP of Branding for Neustar Registry Solutions. “More than a web utility, Colombia’s .CO TLD has become a dynamic, global digital brand – a platform where the brilliant ideas of a thriving community of innovators and entrepreneurs are coming to life each and every day.”
.CO has aimed itself as the domain for innovators and risk takers, hustling hard and turning ideas into reality. In fact, according to a global report released by Cisco Umbrella last month, .CO is the fifth most used TLD globally based on web traffic rankings. While global giants such as Google (g.co and campus.co), Twitter (t.co) and Apple (apple.co) were early adopters of the .CO domain, “it’s the new generation of start-ups that are staking a claim in this unique space where craftsmanship and artistry rule, diversity is key and people are the most important currency,” said Kristin Johnson, Global Director of TLD Marketing at Neustar. Johnson goes on to say, “we are proud to feature some of the exciting businesses and brands that are building the future of the internet on .CO — disrupting the status quo and making their mark on the world.”
The video and campaign assets will be promoted via a holistic, integrated global marketing campaign, including placement in major online publications in Colombia and worldwide including, Entrepreneur, Venture Beat, MSN and Smart Company, among others. You can view the teaser video for the We Run on .CO global campaign at proudtobe.co.
Stay tuned, as the individual micro-documentary videos will be released over the course of the next several months and will be available for viewing on our global website at go.co.