Cloudy outlook as Google steps up push to rule web

Google’s ambitions are so sweeping, the theatres in which its campaign is being advanced so dispersed, that it is not always easy to trace the outlines of the broader war it is fighting. Sometimes it takes simultaneous advances on a number of fronts to bring its progress into focus. This has been one of those weeks.What other company, after all, would take public aim at not one, but three big rivals – Amazon, Apple and Microsoft – in the space of just a couple of days? Not doing any one thing well enough against formidable competitors like these could end up being Google’s biggest problem.

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