The .cloud new generic Top Level Domain passed the 70,000 registration mark in mid-September, almost nine months to the day after General Availability commenced and continues growing, with many but by no means all registrations in the cloud computing sector.Today registrations stand at just over 71,000 with registrations coming from over 140 countries and a new TV campaign hit the CNN airwaves on 26 September. The spot will run in the U.S. and Asia and highlights how businesses can use a modern domain name to create a strong online identity.”New top-level domains empower business owners with a new wave of choice and opportunity,” said Francesco Cetraro, Head of Registry Operations at .Cloud. “They can communicate their brand’s story in a novel way, offering a welcomed alternative to traditional options.””Awareness of these domains remains low, but it’s the marketing world’s best kept branding secret. Many CNN viewers are business leaders and industry-leading professionals. We feel this message will resonate with them well.”Beyond the cloud industry, .cloud has attracted interest from a broad audience, including startups, creative professionals, online retailers and bloggers.Early adopters include Samsung’s cloud platform for connected devices ARTIK.cloud, LA-based fashion startup Fits.cloud and a popular journal app Journey.cloud developed in Singapore.