Click Fraud Not Top PPC Concern

Click fraud has been a popular topic of discussion for a number of years, and it doesn’t appear the issue will fade away anytime soon. The industry is full of various numbers thrown around putting the click fraud rate anywhere from .02 percent (claimed by Google) to 30 percent or more. Who should you believe about click fraud, and how much should you be worried?
http://www.practicalecommerce.com/articles/511/Click-Fraud-Not-Top-PPC-Concern/

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