CitizenHawk reported that cybersquatters are fraudulently using celebrity names to generate advertising revenue. In the latest CitizenHawk TypoAlert, the company details the impact of cybersquatting on some of todayââ¬â¢s biggest names.
The following is a list of well-known actors, musicians, sports stars and other notable people and an estimate of the number of potentially trademark-infringing domains on each brand:
Bank | Domains |
Angelina Jolie | 371 |
Avril Lavigne | 314 |
Beyonce | 777 |
Brad Pitt | 279 |
Britney Spears | 1,341 |
David Beckham | 323 |
Hilary Duff | 439 |
Kelly Clarkson | 271 |
Justin Timberlake | 275 |
Paris Hilton | 1,974 |
Perez Hilton | 172 |
Rihanna | 437 |
Tom Cruise | 469 |
Tyra Banks | 234 |
Digital thieves use sophisticated, automated systems to purchase dozens, if not hundreds, of possible misspellings of domain names. This practice, called cybersquatting or typosquatting, allows them to build vast networks of web sites to siphon traffic away from legitimate companies. The sheer size of cybersquattersââ¬â¢ networks virtually guarantees that if a user makes an error in typing a brand name, they will be redirected to a typosquatter’s network.
ââ¬ÅPaparazzi arenââ¬â¢t the only ones making money off peopleââ¬â¢s fascination with celebrities ââ¬â cybersquatters are flagrantly hijacking the names of many major stars,ââ¬Â said Ari Master, co-founder and COO of CitizenHawk. ââ¬ÅA celebrityââ¬â¢s name is their brand, and cybersquatters who leverage a celebrity brand to drive traffic to websites not associated with that star are devaluing the strength of that brand. We encourage celebrities and their managers to address the misuse of their names online.ââ¬Â