Your City your domains

When ICANN started gathering in the French capital last week for a global conference that starts Monday, the marquee event was a quirky catwalk for cities and regions competing for domain names like .berlin, .paris, .quebec and even .cat – for Catalonia.

The mighty dot, New York City boosters said, could transform the metropolis into “the master of its future,” with a .nyc label helping to build “trust, justice and civic pride.” Berlin supporters insisted that a super-dot would establish the city’s global reputation.

Super or not, officials at the Internet Corporation for Assigned Names and Numbers – the main oversight agency for the underpinnings of the Internet – said they were poised to bring the most dramatic change to the Internet in four decades by opening up domain names to endless variations.

To read the article further :