Canadaâs ccTLD manager CIRA has announced that Canadaâs ccTLD, .ca, is now powered by their industry leading Fury Registry Platform.
CIRAâs Fury Registry Platform is a next-generation top-level domain (TLD) management platform with features and functionality designed for the modern TLD business. Fury features a modern interface with role-based access to key registry functions that provide flexibility in pricing, promotion, and domain management to help operators run their business and grow their registry.
âWe take our responsibility as the caretakers of Canadaâs domain very seriously,â said Byron Holland, president and CEO, CIRA. âWhen we set out to develop a next-generation registry platform, we had our eye on what the domain name industry might look like 10 years from now and how we could help it continue to grow and prosper. However, we never lost sight of our core responsibilityâto ensure the .CA domain is safe, stable and secure for all Canadians.â
The migration of the .CA Registry to Fury was a massive project that involved the entire CIRA team, more than 140 .CA-certified registrars and 2.8 million .CA domain names. Itâs the third top-level domain to utilise Fury after .sx (the Dutch part of Sint Maarten) and .kiwi registries.
âAs the business owner for .CA, when it came time to think about how the registry should evolve we collaborated with the product team to build a platform that could provide enhanced reliability and flexibility for our channel partners,â David Fowler, vice president, marketing and communications, CIRA. âThe Fury Registry Platform delivers on that promise and more. Our .CA channel partners now have the advanced business tools they need to compete and win in the domain name industry.â
Some of the key features of the Fury Registry Platform touted by the Canadian Internet Registry Authority include many advanced features can be adjusted on-demand, without technical interventions, provides channel partners with enhanced marketing and communications capabilities that increase the power and flexibility of sales promotions and that it includes a tags featureâan industry firstâenabling operators to apply advanced business rules to individual domains or domain groupings to adjust pricing and promotions in real-time.
âMigrating .CA onto the Fury Registry Platform is a big milestone in the growth and development of CIRAâs Registry Services,â said Dave Chiswell, vice president, product development, CIRA. âThe next step in this journey is to build partnerships with our ccTLD and gTLD partners around the world to help them grow and expand their business. Given the features and flexibility of Furyâwe think we have a winner.â