Chinese domain name investors have registered over half (54%) of all domains registered across all new gTLDs according to research published by Sedo.Given there are now almost 17.2 million domains registered across the 984 delegated new gTLDs, this means there are close to 9.3 million domains registered to Chinese investors.This growing trend greatly effects global trade, says Matthias Meyer-Schönherr, Vice President Business Development of Sedo.com, the world´s largest domain marketplace.”The domain name market is, in a lot of ways, similar to the real estate market:”Figuratively speaking, Chinese investors are securing new properties, while also purchasing existing top locations. Each domain name is unique – that’s why it´s not surprising that most short, catchy and easy-to-remember .com domains are sold for millions of dollars on the Chinese market.”China approaches the market from two sides: Beijing is influenced by registering new extensions, for example, .club, .house, .xyz – and also by purchasing already registered, high quality .com domains, according to Sedo. Between 2013 and 2015 the number of purchased domains from within China increased by more than 400 percent. Going forward, finding a great domain name will most likely involve a seller from China.Domain trading is a lucrative and future-oriented business, as demonstrated by Sedo’s latest numbers: registering a new gTLD domain has an average price of US$60. In comparison, the average sales price of premium new gTLDs at Sedo’s marketplace is US$1,500. The prospects of achieving such a high return on investment make domain trading rewarding and profitable.