Children are spending twice as much time in front of a TV or computer screen as in the classroom, according to a new book on how big business targets young consumers aggressively though new media.It says that today’s children are a captive audience for sophisticated and energetic marketing techniques because they spend so much of their day online or in front of the television.
http://www.timesonline.co.uk/tol/life_and_style/education/article5555797.ece
Children spending half as much time in class as they do looking at screens
Children are spending twice as much time in front of a TV or computer screen as in the classroom, according to a new book on how big business targets young consumers aggressively though new media.