Chat app messaging overtakes SMS texts, Informa says

Instant messaging on chat apps, such as WhatsApp, has overtaken the traditional SMS text message for the first time, according to research firm Informa.Informa said almost 19 billion messages were sent per day on chat apps in 2012, compared with 17.6 billion SMS texts.The shift is likely to have a big impact on mobile operators, for whom texts have been a key revenue source. see:App messaging damages mobile networks’ text revenues
Text messaging has been eclipsed by messages sent using data services such as Apple’s iMessage, BlackBerry Messenger and WhatsApp, according to data from the consultancy Informa.The shift could significantly erode revenues for mobile networks, which last year missed out on $25bn (£16.1bn) of revenue from texting due to “over the top” (OTT) apps, which will rise this year to $34bn, says Ovum, an Informa subsidiary.

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