It is going to be like stuffing toothpaste back in the tube, says Jack Matthews, the head of Fairfax Media’s digital business unit.But as media watchers and analysts digest Rupert Murdoch’s latest push to start charging readers for access to newspapers online, some say making it work may be a matter of survival for publishers challenged by an advertising recession and the shift of eyeballs and dollars to the internet.
business.smh.com.au/business/charging-for-online-content-may-be-a-lifeline-for-publishers-20090508-ay17.html
business.theage.com.au/business/charging-for-online-content-may-be-a-lifeline-for-publishers-20090508-ay17.html
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