CentralNic Acquires Wando As Expansion Continues, While GoDaddy Seeks $800m For Future Expansion and Acquisition

CentralNic has made yet another acquisition, this time Wando Internet Solutions GmbH for €5.4m (US$6.5m). Based in Berlin, Germany, Wando is a technology company operating in the fields of social marketing, display advertising and SEM Advertising.

Only two weeks ago the UK-based CentralNic Group announced they were seeking to raise €15 million (US$18m) from investors “for the acquisition of near-term identified targets.” Since 2015, CentralNic has acquired at least 10 companies, mostly domain name registrars.

Recent acquisitions by CentralNic have included SafeBrands (2021), Zeropark and Voluum (2020), Team Internet AG (2019), Ideegeo Group (2019), TPP Wholesale (2019), Hexonet group (2019), KeyDrive S.A. (2018), GlobeHosting (2018), SK-NIC (2017) and Instra Group (2015).

In 2020, Wando generated unaudited revenue of €4.9m (US$5.6m) and unaudited EBITDA of €1.2m (US$1.4m). CentralNic’s distribution network is already an important sales channel for Wando, representing more than half its revenue. Through a closer vertical integration, CentralNic expects to grow Wando’s sales.

Under the terms of the agreement, the sellers of Wando may earn up to another €5.4m (US$6.5m) payable in Q3 2022 subject to stretched performance targets being met.

“We are excited by the vertical integration that this acquisition brings,” said Ben Crawford, CEO of CentralNic. “Wando provides us with a new platform, expert staff, and a growing, profitable extension to our existing business and we expect it to bring accelerated growth and augmented margins for our fast-growing monetisation business.”

On Monday, the same say the CentralNic Wando acquisition was announced, GoDaddy, the world’s largest domain name registrar along with many related services, announced the pricing of an offering of $800 million aggregate principal amount of 3.500% senior notes due 2029 issued by its subsidiaries, Go Daddy Operating Company LLC and GD Finance Co, Inc.

The raising of the $800 million will allow GoDaddy to also go into an expansion and acquisition mode with the company saying they intends “to use the net proceeds from this offering for general corporate purposes, which may include working capital, capital expenditures and potential acquisitions and strategic transactions.”

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