Most people in the domain industry would think .ORG if you are purchasing a non-profit domain name, sometimes a .NET domain depending if the .ORG is available. So what makes a good domain name in this instance ? Short and easy to remember this will drive your viewers to your site.
Make It Memorable
Your domain name should be easy and memorable. Something like www.chicagocatshelter.org is simple to remember and instantly communicates where you are and what you do.
When choosing your domain name, imagine someone is seeing it on a billboard while driving 60 miles per hour. You have only a couple of seconds, so make it count. Also, when people are talking about your charity, your domain name should not need explanation. Someone should be able to tell your name to someone else without having to repeat it.
In the ccTLD market the .AE domain name is the most sort after, there are restrictions in obtaining a .AE domain name, the registry will ask for relevant documentation such as a copy of your passport or drivers license with your application. Or you can send your trade mark to the registry if you are a formed business or company, but giving your business a presence in the United Arab Emirates especially with such a expanding consumer market it is a must for all Corporations.
Businesses who wish to go online in the UAE should have a .ae domain name. However, just because your company may be using a name, trade name or trade mark in the UAE does not mean that you can automatically use that name as your domain name online. You must protect your domain name through registration with the relevant authority. This article will outline how domain names work in the UAE and what to do if your domain name has already been taken in cyberspace.
A McAfee study shows that .HK domains are more likely to dangerous or be malware-prone on the Web.
The McAfee Mal Web report, which serves as a safety guidebook to risky online neighborhoods, reveals that 19.2 percent of all Web sites ending with the .hk domain pose a security threat to Web users, followed by China (.cn), the Philippines (.ph), Romania (.ro) and Russia (.ru).
By contrast, the safest domains on the Web are Finland (.fi), Japan (.jp), Norway (.no), Slovenia (.si), and Colombia (.co).
In general, the chance of downloading spyware, adware, viruses, or other undesirable software from surfing the Web increased 41.5 percent over 2007, the report found.
Owners of three letter domain names do come at risk of being disputed by large corporations using trade marks as part of their arsenal. Current claims through the court give great insight in to the future of domain owners and company owners.
The number of pending and recently settled claims on three character domains is staggering. Here is a portion of the current disputes :
Rcu.net (claim denied)
Ucp.com (transferred, domain may have been stolen)
There have been cases due to bad faith were the domain has been released back onto the domain market so the trade mark holder has to chase the domain. The outcome is extra legal costs and a long parking period for the domain.
Protecting your company with a trade mark gives the owner a title to claim of a “company name”. This works in the domain name industry as well, a trade mark will in most cases cover the owner in obtaining a domain name. A few registry’s will not allow a client to obtain a domain without a trade mark. Reading through IBLS new article covers intellectual property and what rights a owner with a trade mark has.
The United States (“US”) Anticybersquatting Consumer Protection Act (“ACPA”) prohibits the registration of a domain name with the intent to deceive consumers. Political speech even if not agreed with is an important feature of the First Amendment of the Constitution. Speech however that impacts the use of a trademark and would cause consumer confusion and a dilution of the trademark rights of a company and their goodwill is not permitted. The following cases demonstrate that this type of behavior will not be tolerated even if the speech is important to the advancement of ideas.
Trademarks are defined in the US Lanham Act Â§ 45 (15 U.S.C. Section 1127). They are defined as âany word, name, symbol, or device or any combination thereof (1) used by a person or (2) which a person has a bone fide intention to use in commerce and applies to register on the principal register.â Trademarks serve to identify and distinguish the goods including âa unique product, and from those manufactured or sold by others and to indicate the source of goods, even if that source is unknown.â Trademarks must either be used in commerce or the applicant must have a bona fide intent to use them in commerce.
With domains there will always be a wise investor who looks at the opportunity of increasing there domain portfolio. Domain pulse has blogged about wise investments over the past few months and given a greater scope of how the domain world operates. I was reading through an article from Domain Informer that gives great insight into the way a domainer operates and the different categories they work in.
These are the sharpest of them all. Buy good quality when prices are low, hold long term, sell high. These guys hold onto assets, maybe even develop them, ensure that theyâre hot and in demand when the market is totally ripe, then sell them. The advantages of emulating this type is that you can afford to sell 1% of your portfolio each year and still manage to pull in the major bucks. The downside is renewals, unless your portfolio generates enough revenue, this cost needs to be factored in. People like Frank Schilling, Rick Schwartz, Sahar Sarid, Adam Dicker, Michael Goldman and probably most of the other big ticket guys will be found in this group.
These guys live to make a fast buck and sometimes the âbuckâ can be a hundred thousand dollars or more on great buys. They know exactly which domain they can sell and to whom and for how much. If they can buy domains that they can sell immediately (1hr to 3 months) for higher valuation, theyâre very liable to take the deal. This kind can be equated to the floor traders of yore. Theyâre fast, nimble and never hold large portfolios, in fact some only have the one domain they want to sell, right now, before moving on the next big deal. There is a lot of money to be made this way too, however its short term, here and now. So if you donât sell, you donât churn. Iâve seen some huge success stories in this lot too, Derek Giordano and Reece Berg are top of the mind here.
Encouraging news for CEOs – 82% of companies think they’re less important than a good web address…
According to a survey by web specialists Sedo, four-fifths of respondents said that losing their domain name would be more damaging than losing their CEO â while 72% said getting the right online address in the first place was more important than getting the right office or even the right staff. Sounds like the kind of attitude that all those failed dotcoms had at the start of the decade…
On the other hand, itâs true that companies are now desperate to get their hands on memorable addresses â as shown by the huge sums paid for exclusive domain names like vodka.com and sex.com whenever they come onto the market. As we do more and more of our shopping, socialising and information-gathering online, companies with a prominent web presence have a big head-start on the competition.
Equally, if your online address is one letter removed from some depraved pornography site, you might end up scaring off a few potential clients or customers. âAn unsuitable domain name strategy can spell the end for a start-up or growing business,â says Sedoâs Nora Nanayakkara. âWeâve seen companies flounder purely on account of having an inappropriate web address.â
So should CEOs be worried that theyâve sunk so far in the estimation of the workforce? Well, we should probably throw in a few caveats here. Sedoâs business is selling domain names, so itâs not exactly a disinterested witness. Whatâs more, the survey was carried out at the Internet World show in London â and it seems likely that any company that attends a conference like this is (by definition) likely to be quite preoccupied with their online presence…
On the other hand, maybe this disdain is linked to some findings by Maxxim Consulting about the typical FTSE350 head office. You might think this was the strategic nerve centre of the organisation â but according to Maxxim, in most cases more than 50% of head office staff are working solely on compliance. And even more alarmingly, only 20% of CEOs actually knew either how many people worked in their head office, or how much it cost to run. Doesnât exactly inspire confidence, does it?
Full Article at http://www.managementtoday.co.uk/channel/Leadership/news/811497/master-domain/
Encouraging news for CEOs – 82% of companies think they’re less important than a good web address…
According to a survey by web specialists Sedo, four-fifths of respondents said that losing their domain name would be more damaging than losing their CEO – while 72% said getting the right online address in the first place was more important than getting the right office or even the right staff. Sounds like the kind of attitude that all those failed dotcoms had at the start of the decade…
On the other hand, it’s true that companies are now desperate to get their hands on memorable addresses – as shown by the huge sums paid for exclusive domain names like vodka.com and sex.com whenever they come onto the market. As we do more and more of our shopping, socialising and information-gathering online, companies with a prominent web presence have a big head-start on the competition. Continue reading Encouraging news for CEOs – 82% think they're less important than a good web address…→
The IE Domain Registry, the managed registry for Irelandâs official internet address dot.ie today announced that the number of dot.ie domain name registrations in Ireland had passed the 100,000 mark.
Internet community leaders, dot.ie resellers, business and consumer groups gathered in Dublin last night to celebrate this significant achievement for Irelandâs top level domain. This milestone figure indicates new levels of growth and e-commerce activity amongst Irelandâs growing online population.
The surge in demand for dot.ie over the past twelve months can be attributed to three key factors. In April 2007 the local namespace was ranked the second safest country code domain name in the world by the 2007 McAfee Site Advisor Report, making it an attractive choice for businesses seeking a secure online trading environment. Secondly, a relaxation of the rules for registering personal dot.ie domains followed in October 2007, when almost 3,900 dot.ie domain name registrations were recorded the following month. The upward trend looks set to continue into 2008. The first four months of this year show the IE Domain Registry averaging over 3,000 dot.ie domain registrations per month, a record quarter for the Registry. Thirdly, the cost of registering or renewing a dot.ie domain fell further when a 5.8% price cut was announced in January 2008; the fifth consecutive price cut by the IE Domain Registry in as many years.
To continue and read the complete article, please goto at http://www.irishdev.com/NewsArticle.aspx?id=6629
The IE Domain Registry, the managed registry for Ireland’s official internet address dot.ie today announced that the number of dot.ie domain name registrations in Ireland had passed the 100,000 mark. Internet community leaders, dot.ie resellers, business and consumer groups gathered in Dublin last night to celebrate this significant achievement for Ireland’s top level domain. This milestone figure indicates new levels of growth and e-commerce activity amongst Ireland’s growing online population.Continue reading 100,000th dot.ie For World's Second Safest Domain→