Category Archives: Miscellaneous

55 Million Blogs, and Now a Service to Track Them

55 Million Blogs, and Now a Service to Track Them
Corporations are growing increasingly conscious of the power, and potential pitfalls, of blogging. A favorable review from an influential blogger can help generate the kind of buzz around a new product that traditional advertising struggles to achieve. A negative write-up can help doom a product before it even hits the market.
http://www.nytimes.com/2006/10/16/technology/16blog.html

On Advertising: Blogs give PR new job

On Advertising: Blogs give PR new job
To Steve Rubel, senior vice president at the public relations firm Edelman, there is a “conversation gap” on the Internet between America and the rest of the world. Like Americans, Europeans and Asians have become fervent bloggers. But many of them contribute to U.S.- based sites, or to local-language blogs that are fragmented and obscure.
http://iht.com/articles/2006/10/15/business/ad16.php

Commentary: Google-YouTube and the value of social computing by Forrester Research

Commentary: Google-YouTube and the value of social computing By Forrester Research
Google’s purchase of user-generated video site YouTube for $1.65 billion in stock is a massive demonstration of the power of social computing. The search giant already has the No. 3 video site, but now it will own a networking platform that makes video stickier–and better for advertisers.
http://news.com.com/2030-1030_3-6124497.html

Internet ‘diminishes influence of states’ says Google chief

Internet ‘diminishes influence of states’ says Google chief
The power and influence of governments is diminishing because of the rise of the internet, the head of Google told the Conservative Party conference. Eric Schmidt, the chairman and chief executive of the internet company, said that the internet was not necessarily a force for good, pointing out the rise of hate groups that have proliferated on the web.
http://technology.timesonline.co.uk/article/0,,20411-2387642,00.html