Category Archives: Domain Name Aftermarket

Microsoft launches cash-for-click service

Microsoft has launched a new “cashback” search service that pays users a rebate for buying products they found through the company’s Windows Live search engine.

Live Search cashback is the latest attempt by the world’s largest software maker to draw users to its online search engine, which is a distant third behind market leader Google and Yahoo.

“This is giving you a reason why you should use a particular search engine,” Microsoft chairman Bill Gates said at the company’s Advance 08 advertising conference.

Microsoft sees online search as a critical component to establishing an online advertising powerhouse. By placing text-based ads next to results from its ubiquitous search engine, Google has become the leader in web advertising.

A product search on Windows Live will call up links to online retailers offering that item. The user who buys that item from the retailer’s site will get two per cent to 30 per cent of the purchase price back as a rebate.

Consumers would have to sign up for a free Windows Live cashback account to participate in the program. Rebates would be issued after a 60-day waiting period to make sure there are no returned products.

Gates said Microsoft would partner with more than 700 retailers including eBay Inc, Barnes & Noble, Sears and Home Depot.

Microsoft will offer advertisers a cost-per-acquisition model of payment, meaning that they only pay for ads that lead to purchases. The current cost-per-click model charges advertisers for every click on a sponsored link associated with certain keywords.

“If you knew the user and watched their behaviour you could do a lot better for them in terms of taking them directly to the information or presentation they want. Search can be dramatically better,” said Gates.

“We think we’re entering a period where there’ll be quite a bit of change (in search).”

The company’s effort to gain more market share in web search led to its unsolicited offer to buy Yahoo earlier this year. It withdrew a sweetened $US47.5 billion ($A49.6 billion) offer a few weeks ago, but said on Sunday it had re-approached Yahoo with an alternative deal.

A source familiar with the talks said Microsoft had offered to buy Yahoo’s search business and take a minority stake in the rest of the company after selling off its Asian assets. Microsoft executives did not address the Yahoo issue directly at the conference.

Microsoft also launched Live Search Farecast, based on the airfare-predicting technology that the company bought in April through its acquisition of travel site Farecast. Microsoft also said it would consider cash rebates for flights booked through the search.

Open Source DNS server

A group of experts has released an open-source alternative to the BIND DNS server software that boasts higher performance and better security.

The new DNS server — dubbed Unbound 1.0VeriSign logo

Unbound is a recursive DNS server, which is used by ISPs and enterprises to support DNS look-ups by users. DNS is the feature of the Internet that matches domain names with IP addresses, and it is used for Web browsing, e-mail, and Internet-based telephony.

Unbound was released Tuesday to open-source developers by NLnet Labs, VeriSign, Nominet and Kirei. NLnet Labs, a nonprofit research firm based in The Netherlands, will provide ongoing support for the software.

From its first prototype in 2004, Unbound was designed to be a faster, more secure replacement for BIND. Unbound supports DNS security extensions ( DNSSEC ), which authenticate DNS lookups but are not yet widely deployed because they rely on a public key infrastructure.

“One of the main advantages is that it’s high performing. We designed it from the beginning to be fast,” says Matt Larson, director of DNS research with VeriSign. “We also designed it from the beginning to support DNSSEC. Other DNS servers had to bolt that on, but we were able to start fresh.”

Further Information :

The Domain Game Release

Wall Street Journal reporter David Kesmodel’s book about the domain industry, “The Domain Game”, will be released soon. He just launched a web site about the book at

The start of the book reads:

In the fall of 2002, a thirty-three-year-old man living in the Cayman Islands made a rather unorthodox financial decision. He took all of his family’s savings, which totaled about $200,000, and invested it in thousands of Internet domain names.

The move terrified his wife, who phoned her in-laws to warn them that something might be wrong with him. But the man, normally conservative with money, kept remarkably calm throughout his domain-buying binge. He’d done lots of research and was convinced he was doing the right thing. “Don’t worry, honey,” he said repeatedly.

At the time of Frank Schilling’s big bet on Web addresses, the Internet economy was in the doldrums …

Further Information : 12 Million Dollars ? goes on the auction block this week, and specialists who monitor the buying and selling of Internet domain names say it could fetch one of the highest prices ever paid for a domain.

Sedo logo

The Cambridge auctioneer and a Swiss broker representing the overseas owner of the domain say there has been strong interest among prospective buyers and the sale price could exceed the estimated $12 million paid for earlier this decade, thought to be the most ever.

Others think the price is likely to fall short of the record.

“I think it’s a seven-figure name,” said Ron Jackson, editor and publisher of the Domain Name Journal in Tampa, Fla., a magazine and website that tracks transactions.

“You could sell anything from there: hotel rooms, flights, ground transportation from airports. For someone with the right vision, there’s a lot you can do with that name. But I don’t think it’s going to be the all-time highest domain sale.” will be auctioned off between Thursday and May 29 by Sedo, an Internet research and appraisal company that runs online marketplaces for domain names from Cambridge and its home office in Cologne, Germany. Bidders must be certified by the company at either of two websites: or, a site acquired by Sedo last year to handle auctions of its premium properties.

Further Information :

Will be Delivered Late ?

People outside the domain world were surprised to see that sold for $2.6 million a few weeks ago. But those of us in the domain industry have been on edge ever since. We have one question: will the deal actually close?As of today there’s no news on the deal. The whois on has been a private registration for many years, although Chris Clark’s (the seller) name is no longer attached to it.

I’ve left voicemails for Clark on both his home phone and mobile phone but he hasn’t responded. (I guess he only takes calls from The Washington Post).

I checked in with Sedo this morning and the company says the domain is still in transfer.

If the deal doesn’t go through, it wouldn’t be the first time a high profile sale was never completed. Often times a second bidder steps in to buy it for more ( or slightly less (, but many other “sales” fall through the cracks. It must be hard enough selling a $50,000 domain and never getting the money. But $2.6 million? Ouch.

Further Information :

How To Become A Domainer


How does a salary of $10,000 per day sound to you? Webmaster and marketing extraordinaire Marcus Frind reportedly pulls in $10,000 per day in Google AdSense from his dating website But that’s chump change compared to the $100,000 per day that domainer Yun Ye was pulling in before he sold his domain portfolio for about $164M in 2004 and subsequently disappeared under the radar.

When it comes to making a buck on the internet it seems that everyone has a solution, although few of them seem to work. But if you’re looking to capitalize on one of the most powerful cash earning enterprises on the internet that is actually making plenty of people money, you should check out domaining. Although you may not be quite as successful as these two entrepreneurs, it’s never too late to start in the domaining industry.

A domainer is someone who earns a profit buying and selling domain names. The philosophy is similar to the stock market: buy low and sell high. Here are 28 tips, tools, techniques and financing options to get you started on your way to successful domaining.

This is a old publication but i still find it quite relevant to the domain industry today”

Further Information :

IPTV Domain Name Sales

Six Premium Generic Names Available Now at Sedo. The IPTV domains are currently listed in Sedo’s Featured Domain section, with private reserve prices. The listings will be available for up to 30 days, unless a deal is accepted before the end of this time period.
( – Long Beach, Calif. ( April 30, 2008 ) – today announced that six of the top IPTV-related Internet domain names are currently up for auction, the premier global marketplace for domain name sales. sedo

The premium, category-defining domains include,,,, and

“Generic domain names and Web addresses are incredible brand assets,” said Dan Brown, president and CEO of, a domain name news and consulting service, and owner of “These premium names not only solidify a company’s brand identity, but they also serve to capture targeted, highly qualified Web traffic.”

For Futher information : Domains Worth There Weight in Gold

The final Internet boom is set to take place in Australia many experts predict as AUDA relax domain name trading regulations. The move has seen the value of domain names rocket as entrepreneurs snap up valuable names.AUDA

(PRWEB) April 30, 2008 — Many people said the .com boom was reaching an end and they were correct. To an extent. What they forgot about was the big country down under that always seems to behind the times. Australian domain names are set to soar in value according to many industry experts, one of which is John Davidson.

John Davidson owns an impressive portfolio of worldwide domain names to the tune of a cool quarter of a million dollars. However, his interests have turned to Australian domains as the country is seen as the next big thing. John offers his opinions in an exclusive interview to Domain Name World.

Clever people originally started their own companies as the name of the domain name they wish to register, or with a close connection. These entrepreneurs will now reap the rewards of such foresight and the value of’s will definitely rise dramatically.

“Australia has always been seen by the rest of the world to be somehow ‘backward’ in all aspects of technology. Don’t get me wrong, I love Australian people, but when it comes to innovation – especially where the internet is concerned – they are lacking a few years to say the least.”

“However, Australians have something on the web to be proud about. Their domain names and their potential value. To give you an idea of what I mean, firstly allow me to clarify the situation down under and why it is a gold mine ready to be discovered.”

“Australia is one of the only countries in the world to have had a domain name governing body – the AUDA. This organisation is made up of CEOs and Senior Management at Australian Domain name registrars. They effectively run the Australian domain name market.”

So the boom in Australia seems to be triggered by the relaxation of laws by the AUDA – John explains why this was done.

“During the past ten years, it was not possible to register a (or unless you had a ‘close and substantial connection to it’. This means you could basically only register a domain name in Australia if it reflected yourself or your business. Joe Bloggs in the street didn’t have a right to register ‘’ unless he ran a business that meant he had a ‘claim’ to that domain name. In addition to this, there were extremely stringent measures in place to stop anyone transferring a domain name to another person. In short it was difficult to register good domain names and laborious and difficult to sell them.”

“This was very draconian and thankfully the AUDA have seen the light. Announced over the past six months (and ratified only as recently as two weeks ago), the AUDA have confirmed massive changes that will shake up the domain name industry in Australia.”

“In a nutshell, they have allowed domain names to be transferred for any reason whatsoever to another person or business. They are also relaxing registration methods. What this means, pure and simply, is that domain names that were previously regarded in value as only about 1% of a .com, have jumped in value and will continue to do so during 2008/2009.”

“Clever people originally started their own companies as the name of the domain name they wish to register, or with a close connection. These entrepreneurs will now reap the rewards of such foresight and the value of’s will definitely rise dramatically.”

“Interestingly, sold for a cool $143,000 before these changes took place. It’s a good time to own domain names in Australia, there is no doubt about that.”

So, what type of domain names will be most valuable?

“The most valuable domain names will match the worldwide trend. Anything to do with credit cards, loans, finance will be extremely valuable. It is still possible to cash in on the rise of domain name values as there are lots of people who did indeed register ‘good’ domains over the years and they have allowed them to expire. There are many good ones still available.”

“My prediction is simple – if you have a strong, generic domain name, the value of this will increase significantly over the course of 2008/2009. Anything related to finance, credit cards, mortgages and so on will probably be even treasured. If you have yet to register some good domain names, get cracking! Australian domains names are a potential gold mine and I do not rule out the possibility of seeing’s change hands for hundreds of thousands over the next year or so.”

Futher Information :

Domain Parking on the Rise

Demand for a profitable alternative to conventional domain parking is on the rise. As domain owners with minimal returns on traditionally parked sites seek better paying options, business investors are taking note.


One company reaping the rewards of this new trend is Today, the alternative domain parking provider announced the backing of an angel investor for its fast-growing development efforts. The strategic new partnership between WhyPark and its investor, Alan Macomber, has gone into effect with the deal’s funds rolled into an enhancement project that is already underway.

Launched in 2006, WhyPark has grown from a simple domain services site into a complex content solution that attempts to add considerable value to its clients’ portfolios. While traditional domain parking services simply put advertising links on dormant sites, WhyPark places high-quality content, in addition to advertising links, on parked domains. The company says its informative textual material brings new visitors to a parked page and keeps them returning.
“Our goal has always been to provide a platform to help users do more with their domains,” said WhyPark President Craig Rowe. “Domain parking has traditionally been a simple means of earning revenue from a domain’s direct or remnant traffic. However, it has missed the mark in terms of providing new momentum to domain names, delivering repeat visits, attracting search engine guests and retaining existing visitors. WhyPark attracts and retains visitors by matching highly relevant, full-text content with a domain name’s theme. The result is longer user sessions, a significant increase in repeat visits, and the development of new search engine traffic and links.”

That WhyPark’s new investment comes from one of its clients is revealing. Users seem to agree with the company’s model and many say they are profiting from it.

“Being one of the first customers of WhyPark, I was amazed at how quickly Craig Rowe developed a user friendly platform which drastically increased the monetization of my domain portfolio,” explained Macomber. “The rapid pace of improvements to the WhyPark platform over the last two years has been incredible. The keyword research function, the WhyPark ad feed, image driven templates, SEO tools, as well as the traffic, click and revenue tracking features have all been funded by the company’s internal cash flow.”

Macomber believes his investment, combined with talented management, will enable this early growth stage company to become a leader in the monetization of large domain portfolios. “When the new development program underway at WhyPark is finished, domain investors will be provided with an incredible suite of tools to quickly build out a website which provides a great user experience and a generous revenue stream,” Macomber pointed out.

WhyPark is equally confident that the new investment will help further accelerate the growth it has already achieved. “With an increasing demand for an alternative to traditional domain parking, paired with this investment, we will be able to develop and release a comprehensive set of tools and services to help our customers further monetize and add value to their domain names,” added Rowe.

WhyPark currently hosts over 41,000 domains and says that owners of those sites can expect to see upgrades to the platform as a result of the new investment in the coming months.


WhyPark offers an innovative alternative to traditional domain parking. It delivers relevant and up-to-date information to generate niche-based visitor traffic. As a result, it creates value for domain names in addition to continual advertising revenue for domain owners.

Futher Information : aquired by Blizzard

blizzard.jpgDomain acquisition gets tongues waggling

A few weeks ago, fan site launched a counter ticking-down to some ‘major news’. Online chit-chat had it that this could be the unveiling of Diablo 3, given the signs, although we were less than convinced given the noises coming from VU Games PR.

The big news does involve Blizzard, however, the fan site revealing that they have sold to the developer for an undisclosed sum, and will instead be moving camp to

“Well, there’s no point in beating around the bush any longer, so let’s get right down to it. A few months ago we were contacted by Blizzard in regards to the domain name. While they appreciate all the work that’s been put into running this big Diablo fan community over the years, they still want the domain name. Hmm, I wonder why? Now before you get all up in arms about it, allow me to explain a few things,” read a statement from the fan site’s ‘management’.

“First off, this fan site isn’t going anywhere, it’s just getting a new name:! Blizzard is actually being really cool about it, giving us all the time we need to make it a smooth transition before we hand the old domain over to them. So be sure to update all of your bookmarks and point ‘em to instead. Your user accounts will all still be perfectly functional and, along with this new site name, we’ll soon have a big site redesign up and running as well. A new name, a new look. Huzzah!”

Of course, the interweb will now probably jump on this news as proof of Diablo 3’s progress, and if this is the case, we’re hopeful

Full Article at