Canon Goes All In For Their Own New gTLD

Canon logoCanon, the huge Japanese technology company, launched its new gTLD this week, redirecting to with many of the links on the website using the new gTLD.

The company is pushing security for visitors to their site, saying in a news release:
Because “.canon” can only be used by Canon Group companies and services, visitors to sites that use the new TLD can easily confirm their authenticity and be assured that the information they contain is reliable. Additionally, by leveraging the simplicity of the TLD, which is easy to remember and easy to understand, Canon aims to enhance the Company’s global brand value.

Currently the website for the new gTLD is only available in English, but Canon say they “will introduce other languages to the site in the future to share brand messages and other information globally” including Japanese by the end of 2016.