Recognising the changing media market around the world with an increasing accessibility to digital technologies, media and internet literacy programs being now more than ever, essential to educating children and youth on how the media works and the impact it may have on their lifestyle choices, the Canadian Internet Registry Authority (CIRA), the registry for .CA domain names, has announced it will be sponsoring the Media Awareness Network’s (MNet) highly recognised programmes and resources for young Canadians.

“As the Internet becomes more integrated in our daily lives, it is now more important than ever to ensure young people are equipped to make safe decisions when using the Internet,” says Byron Holland, President and CEO of CIRA. “The Media Awareness Network provides an important and necessary service to educators and parents and as the steward of Canada’s domain and Internet space, CIRA is proud to be a sponsor of MNet’s vital programs.”

MNet focuses its efforts on equipping adults with information and tools to help young people develop the critical thinking skills required to understand the extent to which they, as consumers and citizens, are being well informed.

“We are honoured that CIRA recognizes the importance of media literacy in the lives of children and youth,” said Cathy Wing, MNet’s Co-Executive Director. “These funds will help MNet to continue to develop high quality media literacy programs and resources that support the healthy development of young Canadians.”

For more information on CIRA, see:
cira.ca.

To register your .CA domain name, check out America Registry here.