Canadian Marketing Association want anti-spam bill altered

The Canadian Marketing Association is lobbying MPs to change an anti-spam bill so that consumers have to opt out of receiving commercial email messages, rather than opting in to get them.In a message sent to its 800 corporate members — which include Costco, the Liquor Control Board of Ontario, Home Depot and Rogers — on Thursday, the CMA urged companies to get in touch with their local MPs to demand changes to the proposed legislation, which is expected to enter a critical phase on Monday.–email-spam-legislation.htmlAlso see:Canadian Marketing Association Attacks Anti-Spam Bill by Michael Geist
With the final Industry Committee review of C-27, Canada’s anti-spam legislation, set for Monday afternoon, lobby groups have been increasing the pressure all week in an effort to water down many of the bill’s key protections. Yesterday, the Canadian Marketing Association chimed in with an emergency bulletin to its members calling on them to lobby for changes to the bill. While the CMA was very supportive of the bill when it appeared before the committee in June, it now wants to kill the core protection in C-27 – a requirement for express opt-in consent.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.