The email has all the markings of malicious spam: an overwrought subject line screaming “Urgent Action Required,” a message directing the recipient to click a mysterious link.But this isn’t a mortgage rip-off, weight-loss scam or sexual enhancement offer. This is the antispam email.In recent weeks, Canadians have been inundated with emails from retailers, manufacturers, nonprofits, even government agencies — all rushing to verify that people actually want their accounts flooded with deals, discounts, announcements or anything with a whiff of commerciality, useful or otherwise.
http://www.nytimes.com/2014/07/02/technology/canadian-spam-law-whips-up-a-storm-of-emails.html