Can Universal turn the tide against Apple’s iTunes?

Nobody knows, but in a six-month experiment the world’s biggest music label will try to switch people away from iTunes, the world’s biggest music download store. Pick a side!The bait for the switch is copy protection, known as DRM (digital rights management). Users who continue to shop online at Apple’s iTunes Store will still get their Universal music encumbered with Apple’s DRM. If they go to a different store, they can buy unprotected MP3s of the same tracks for the same price, or less.

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