Can the AP Out-Google Google?

The Associated Press is hopping mad over what it calls “misappropriation” of its content online. But the news service isn’t just complaining about it or threatening legal action against Web sites that it says unlawfully reproduce its news stories.In a largely overlooked aspect of its battle with Google and other aggregators of news content, the AP plans to build an online destination where it hopes Web users can easily find and read its news stories and those of other content creators. When it comes to compiling online news, the AP wants to out-Google Google. The Web search giant “has a wacky algorithm” for collecting news stories, AP Chief Executive Tom Curley says in an interview. “It does not lead people to authoritative sources.”
http://www.businessweek.com/technology/content/apr2009/tc2009047_310532.htm

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