Can One Lawsuit in the US Kill Behavioral Ads?

A lawsuit filed against NebuAd may cause the death of online behavioral advertising, or in the very least, provide a cautionary tale to ISPs.NebuAd made an ugly splash earlier this year when the Senate started asking questions about its behavioral advertising techniques. Without informing the customers of several ISPs, NebuAd had installed software that tracked online behavior and delivered advertisements tailored to perceived customer interest.

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