Can Email Authentication Kill Spam?

A study by the Authentication and Online Trust Alliance (AOTA) shows that more than half of all email is authenticated. However, the Alliance wants the industry to push for higher adoption. AOTA has issued a call to action to implement email authentication at the top level corporate domain within the next six months.Those brands that adopt higher standards will be taking a step forward in protecting their consumers, brands and stockholders. Those that fail will realize a competitive disadvantage and expose their brands to an unacceptable level of potential exploits, according to the AOTA.The Alliance issued the call for further implementation of authentication standards as part of its “2008 State of E-Mail Authentication and the Internet Trust Ecosystem” report. This group found that e-mail authentication adoption has surpassed the tipping point across all top-level of e-mail authentication adoption metrics.

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