Could Hit Jackpot on Auction Block

The domain name, and the business that has developed with it, is up for auction and the Wall Street Journal reports it could sell for anywhere between US$300 million and $400 million. The domain was bought for $7.5 million back in 1999. Widely derided for paying such a high fee, the domain holders are set to make a huge profit. is used as “a search engine used by businesses to find products and services. Credit Suisse is running the auction, and potential buyers have included media companies The New York Times and Dow Jones.

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