BRS Media, a San Francisco-based media e-commerce firm, has announced their plans to apply for the generic Top Level Domain (gTLD) dotRadio that they are aiming to be positioned as the new multimedia domain for the on air and online community.
dotRadio⢠will provide an unparalleled branding opportunity worldwide for the radio, broadcasting, streaming, multimedia, music and social network communities. They believe their case is strengthened with online radio being among the fastest growing segments online. Internet radio’s weekly U.S. audience has hit 42 million, according to the latest Arbitron and Edison Research Infinite Dial study.
BRS Media has pioneered the ‘multimedia’ domain space since launching dotFM® and dotAM®, the .FM & .AM Top Level Domains in 1998 at NAB 98 in Las Vegas. For over 11 years, BRS Media has engaged radio properties, web sites and online media organizations worldwide to move up to a ‘Great Sounding Web Address’ under .FM & .AM. Today some of the highest-profile media properties have a branded web address ending in .FM, including: Last.FM, Power106.FM, DI.FM, Ping.FM, as well as new sites like: Twisten.FM, Sleep.FM and Las Vegasâ newest station, 1027Now.FM!
“We’re thrilled and ecstatic to announce our intention to secure, operate and promote the new .Radio top level domainâ remarked George T. Bundy, Chairman & CEO of BRS Media Inc. âThe future for Internet Radio is vibrant, with the largest growth in mobile listening. From cell phone streaming applications to new In Car and In Flight Wi-Fi access, Internet Radio is now being consumed literally everywhere! DotRadio will allow us to offer the most complete selection of domain extensions to interactive media companies worldwide.â
As part of the dotRadio announcement, BRS Media is sponsoring the RAIN Internet Radio Annual Poolside Cocktail Party, Monday April 20, 2009 at the RAIN Internet Radio Summit, a Co-located Event at the 2009 NAB Show in Las Vegas. The cocktail party will immediately follow the Internet Radio Summit from 6-8 PM at the Renaissance Hotel adjacent to the Las Vegas Convention Center. More Information on the RAIN Summit is available here: kl.am/rain
The plan to launch â.Radioâ follows ICANNâs decision to expand the domain space beyond the standard .com, .net, .org and country code extensions. Being called the âBiggest Domain Name Expansionâ in the history of the Internet, the move is expected to open the top level domain space to an unlimited number of extensions. ICANN is expected to announce the dates of the window for applications by the end of this year. BRS Media Inc. will apply for the .radio top level domain through the ICANN gTLD application process in early 2010. Applicants will be subject to approval by ICANNâs governing board.
For more information on dotRadio go to dotradio.info, on Twitter at twitter.dotradio.info and on Facebook at facebook.dotradio.info.