Browsers Standing Up For User Privacy

Mozilla chief privacy officer Alex Fowler relayed a vivid anecdote last week during RSA Conference 2013 that illustrates the lengths third parties such as advertisers, data brokers and others who traffic in users’ online behavior will go to track you once you land on a website.Fowler said that in his typical daily web surfing across four popular online destinations, nearly 120 third-party domains were able to track him, dropping more than 300 cookies onto his machine. All of this is perfectly legal and convolutedly spelled out in privacy policies, but most users are oblivious to how much information is collected about their surfing habits and what it’s used for — which is primarily to serve targeted advertising.

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