British web surfers opt for .uk

British users are six times more likely to choose a .uk rather than a .com address when using internet search engines, an online YouGov survey found. The survey of over 2,000 internet users found 62 percent believe a .uk address suggests a company name is local or more relevant than a .com and 72 per cent would visit a British web address before any other when searching for a company on the internet, with only 5 percent trying .com first.

British web surfers opt for .uk
British users are six times more likely to choose a .uk rather than a .com address when using internet search engines, an online YouGov survey found. The survey of over 2,000 internet users found 62 percent believe a .uk address suggests a company name is local or more relevant than a .com and 72 per cent would visit a British web address before any other when searching for a company on the internet, with only 5 percent trying .com first.
http://www.pcadvisor.co.uk/news/index.cfm?newsid=8386

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