British traditional media fights back in the battle to attract advertising

ZenithOptimedia, the media buying agency owned by Publicis, has upgraded its British advertising spend forecasts for 2007 and 2008 as traditional media show signs of recovery and the internet continues to boom.In the revised figures obtained by The Times, the media buyer has predicted greater-than-expected growth in newspapers, radio and cinema.

The agency sees growth of 22.6 per cent in internet advertising, showing that the medium is still steaming ahead. There are, however, signs of a slowdown, with Zenith’s 2007 internet growth figure at 26.8 per cent, down from 47.5 per cent in 2006.

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