Tradespeople who get a domain name and set up a website pick up an additional 21 jobs a year, on average worth £16,590 according to research conducted by the .uk registry Nominet.
The research also found over a third (39%) are winning jobs outside their main patch and 36 percent are pulling in jobs from clients with heavyweight budgets.
But despite the monetary rewards on offer, over a third, the equivalent to 334,600 tradesmen and women in the UK (35%) are yet to make the move from âon siteâ to âwebsiteâ. Not knowing where to start prevents almost a quarter (24%) from getting online and one in 10 (10%) believe it would be expensive to set up.
To help tradespeople get started with their own professional website, Nominet is teaming up with four of the UKâs most popular breakfast venues to create the first-ever âBacon & Webâ cafés. Tradespeople can visit the cafes to get a website built for free over breakfast.
The first âBacon & Web Caféâ opens in Old Street, London on 10th May 2016.
âMoving from on site to website is giving a financial boost to tradespeople and up and down the country,â said Russell Haworth, CEO of Nominet. âWith more of us going online to look for trade services, many plumbers and painters might find themselves losing out on business when consumers need expert help in a hurry. From displaying pictures of past jobs, to customer testimonials and accreditation badges, a website isnât just your online CV, itâs your chance to make a great first impression.â
Glasgow tops Britainâs most tech-savvy tradespeople town with 74 percent of traders having their own professional website. Other hotspots include Bristol (72%) and London (71%). This compares to less than half (47%) of all tradespeople in Leeds taking their business online.
Aerial fitters are seeking out new customers online with 81 percent owning their own site. This is followed by bathroom fitters (77%); and security specialists (76%).
The campaign is supported by a new website, www.tradebetteronline.uk, giving tradespeople simple tips and advice to help them quickly and cost effectively get online. The site also includes location details and opening times for the London âBacon & Web Cafeâ. Additional cafés to launch in Glasgow, Manchester and Birmingham later this year. Check out the website for details.
Nominet has also announced they are making the zone files for all of the domains they manage, and a file of all registered domains, available to their members for the first time.
The file of all registered domains will include active domains that are suspended or without an associated name server â information that does not appear in the zone file. It is free to members.