British political parties ‘failing’ to use web well

Political parties are failing in their efforts to use the internet to campaign, a survey has suggested.

Political parties are failing in their efforts to use the internet to campaign, a survey has suggested.Carried out by the National Endowment for Science, Technology and the Arts it shows a gap between what voters want and what they get from the parties.Of those questioned, 79% could not recall any material – adverts, e-mails or websites – that had been prepared for the internet by the main parties.Despite this, 40% said they wanted more chance to interact with parties online.
http://news.bbc.co.uk/2/hi/uk_news/politics/election_2010/8615288.stm

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