British calls mount for probe into Google’s dominance

The former deputy chairman of the Competition Commission has called for UK regulators to probe Google’s “huge commercial power” to arrest a “dangerously imbalance” in the online advertising market. The move comes amid growing pressure from rivals, including WPP, the advertising group, and Microsoft, the software giant, for regulators to curb Google’s expansion. Baroness Kingsmill, widely seen as a cheerleader for intervention during her six years on the Competition Commission, said in today’s Financial Times that the “concentration of power” created by Google’s dominance of the internet search market “creates risks for businesses and consumers that ought to be the subject of a market inquiry in the UK”.

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