At a confab for tech and media moguls in Sun Valley, Idaho, in July 2019, Timothy D. Cook of Apple and Mark Zuckerberg of Facebook sat down to repair their fraying relationship.

For years, the chief executives had met annually at the conference, which was held by the investment bank Allen & Company, to catch up. But this time, Facebook was grappling with a data privacy scandal. Mr. Zuckerberg had been blasted by lawmakers, regulators and executives — including Mr. Cook — for letting the information of more than 50 million Facebook users be harvested by a voter-profiling firm, Cambridge Analytica, without their consent.

To continue reading this New York Times report, go to:
https://www.nytimes.com/2021/04/26/technology/mark-zuckerberg-tim-cook-facebook-apple.html

Also see:

To Be Tracked or Not? Apple Is Now Giving Us the Choice.
With Apple’s latest mobile software update, we can decide whether apps monitor and share our activities with others. Here’s what to know.

If we had a choice, would any of us want to be tracked online for the sake of seeing more relevant digital ads?

We are about to find out.

On Monday, Apple plans to release iOS 14.5, one of its most anticipated software updates for iPhones and iPads in years. It includes a new privacy tool, called App Tracking Transparency, which could give us more control over how our data is shared.
https://www.nytimes.com/2021/04/26/technology/personaltech/apple-app-tracking-transparency.html