.BRANDS Grow 20% In 2019: Neustar Report

It’s arguable that .brands are the success story of new gTLDs and there are now 550 .brand new gTLDs in use around the world, with, according to the latest .brands Industry Report from Neustar, growth of 20% in 2019.

The big statistics in the report for the 2019 calendar year are there were 18,722 domain names in these 550 .brand new gTLDs, of which 12,509 (19% growth) were in use as of 31 December and 25 .brands were used for the first time in 2019.

There were also 9,426 redirecting domain names, a growth of 22% and almost two-thirds (64%) of all .brands are now in use, 3,083 resolving, up 15%.

Looking at how many domains each .brand had, 3 had more than 1,000, 7 had more than 500 and 8 had more than 250. The 3 with more than 1,000 domain names were .dvag with 3,575, .mma (1,859) and .audi (1,603). Neustar’s own .neustar had 655 domain names, making it the seventh largest.

The top .brands with resolving domain names were a different list with .audi being the largest, then .seat and .bmw while there were 5 sectors with more than 1,000 domain names – banking and financial with 5,633, automotive (3,661), insurance (2,370), information technology (1,702) and industrial (1,036).

Want to know what’s going on in the world of .brands? Our .brands Industry Report is now live and contains all the stats you need AND key articles like my interview with KMPG on their success and lessons learned since they dropped .com and moved to home.kpmg

The sixth edition of the Report goes in depth looking KPMG “who bravely chose to drop their .com and move their global footprint to the home.kpmg web address. This was a significant undertaking and it’s significance on the global .brand stage should not be underestimated. Nearly a year after their transition, we check back in with KPMG to learn more about their journey; specifically – the benefits, the challenges, and the impact to their SEO ranking.”

The report also explores “cost reduction and portfolio management efficiency opportunities” which they say “should be of particular interest to brand portfolio managers.”

To download and read the report in full, see: https://www.home.neustar/lp/brand-report/index.html

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