Brand Hijacking Means Romney’s Voters Confused With Obama

President Barack Obama and his Republican challenger, Mitt Romney, seeking to woo online voters, have adopted an advertising tactic referred to as brand hijacking that companies have used for years to market wares to Web users searching for information on competitors.People who type one candidate’s name into Google Inc.’s search box in some markets have seen ads for his opponent. A search for “Barack Obama,” for instance, has yielded ads for Romney, while entering “Mitt Romney” has resulted in ads for Obama. Romney has used a similar tactic on Facebook Inc.

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