Domain Pulse has previously covered the domain dispute around the gambling site bodog.com (see here and here). Well, after temporarily using the domain name newbodog.com, they have now started to use bodoglife.com.

In addition to debuting the new domain names, Bodog launched a Football Fantasy site, announced the winner of their Bodog Battle of the Bands contest on fuse TV, launched multilingual customer service, had a Bodog qualifier at the final table of the World Series of Poker Europe and put a new season of Bodog Fight into post-production.

Bodog has also really “bodogged” out, also using the domains newbodogbeat.com, newbodognation.com, newbodogmusic.com, newbodogtv.com and newbodogfight.com for a range of entertainment properties.

As for the disputes Bodog are involved in, “we are fighting this dispute and are confident that we will win. In the meantime, other than the change in URLs, it is business as usual,” notes Bodog Entertainment Founder, Calvin Ayre. “In less than 24 hours we were able to adjust to the situation and limit interruption to our customers’ enjoyment of Bodog Entertainment. They can visit the following sites and continue to play hard.”

More on Bodog and this dispute can be found at:
www.bodoglife.com/press-releases/2007/08312007-bodog-launches-newbodog-urls.jsp
www.allinmag.com/article.php?article=1057
point-spreads.com/industry/091807-bodog-life-after-domain-hijacking.html