Blogs have become entrenched in mainstream life, according to the 2008 “State of the Blogosphere” report that found bloggers are adding new posts at a staggering rate – more than 37,000 per hour – to their increasingly profitable blogs. That growth, the report said, has attracted the attention of companies who are turning to such blog sites to promote their brands.The blogging report, slated to be released in five parts this week, was compiled by blog search engine maker Technorati, which has taken the pulse of the blogosphere annually since 2004. This year, the company added a new wrinkle, surveying more than 1,000 registered Technorati bloggers from more than 60 countries to delve into their lives as bloggers.
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