Bitten By The Google Spider
Google giveth, and Google taketh away. Kris Jones’ shopping-review Web site, MarketShareBuilders.com, used to earn $15,000 to $20,000 a month by drawing traffic with Google advertising and linking customers with online merchants. Then one day last July, Jones got an unpleasant surprise: Google hiked his advertising price rates from about 35 cents per click to $10.
http://www.forbes.com/2006/12/06/internet-advertising-search-tech_cx_ag_1207google.html