Seven of the UK’s biggest web firms have been urged to opt out of a controversial ad-serving system.Phorm – aka Webwise – profiles users’ browsing habits and serves up adverts based on which sites they visit.In an open letter, the Open Rights Group (ORG) has asked the firms to block Phorm’s attempts to profile their sites, to thwart the profiling system.Before now, Phorm has defended its technology saying that it does not break data interception laws.http://news.bbc.co.uk/2/hi/technology/7959099.stmPrivacy group asks web’s biggest names to reject Phorm system
A digital rights group has written to the internet’s major companies asking them to opt out of a controversial behavioural advertising system in order to protect site users’ privacy. Companies can choose to have their sites excluded from the system.The Open Rights Group (ORG), a UK group that aims to protect people’s rights online, has written to Google, Microsoft, eBay, Facebook, Amazon, Yahoo! and AOL to ask them to opt out of Phorm’s system.
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